MED Food TTHubs celebrates the annual Pomegranate Festival in Tunisia!

From October 29th to November 2nd, the city of Testour organised the 6th edition of the Pomegranate Festival and MED Food TTHubs held the opportunity to enjoy this wonderful fruit in different ways and to participate in several activities!

During the consecutive days of this annual festival, our Tunisian partners disseminated the project’s activities and raise awareness on the impact of traceability and authentication of pomegranates to several key stakeholders. Let’s take a look at some of the most interesting activities organised by the Higher School of Engineers of Medjez El Bab (ESIM) team:

  • Saturday, 29 October 2022: The 6th Pomegranate Festival opened its curtains to thousands of its visitors! During the first day of the event, ESIM participated in the opening of the festival and attended the scientific intervention organised by the Pomegranate Festival Association in Testour at the Maison de Culture. Also, an awareness raising video with local farmers and processors was prepared and broadcasted on the TV throughout the weekend, explaining the role of traceability in ensuring good quality pomegranates.  
  • Sunday, 30 October 2022: On the festival’s second day, our partners organised “Coffee Talks” at the MED Food TTHubs stand at Place des Arts. Their main aim was to raise awareness on the impact of traceability and authentication on the quality and economic profitability of pomegranates, as well as the benefits for farmers, investors, processors, wholesalers, and civil society actors. During the “Coffee Talks”,ESIM presented the project to visitors and collected signed consent forms from key actors of the pomegranate value chain who were interested to use the MED Food TTHubs e-platform and join the pilot activities of our project. 
  • Monday, 31 October 2022: The new week started with several B2B meetings that were held at Hotel Ibn Zaydoun in Testour as part of the 3rd day of the festival, which was organized by PAMPAT & GiFruit. During the meetings, ESIM explained the contribution of the project in supporting traceability and pomegranate export prospects. MED Food TTHubs also attended the Pomegranate Derivatives Contest to get to know the main processors and invite them to use the MED Food TTHubs e-platform and participate in the project’s pilot activities.
  • Tuesday, 01 November 2022: A brainstorming workshop was organised at the Habiba Msika Culture House in Testour to share the MED Food TTHubs ideas with our stakeholders like farmers, processors, and wholesalers in Granada. The day continued with another series of “Coffee Talks” that took place in the same venue and continued to attract the visitors to get informed through flyers, videos and interactive discussions with the ESIM team.
  • Wednesday, 02 November 2022: After four days of workshops, interaction and showcase of MED Food TTHubs outcomes, and before the curtains were drawn to a close at the Pomegranate Festival, our partners from ESIM organised and participated in the final “Coffee Talks”. In this context, interested value chain actors had a last opportunity to discuss about their participation to MED Food TTHubs pilots, collect all necessary information and forms needed to be signed and be prepared on what will follow at our next activities. 

You can find the agenda of the event here.

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