MED Food TTHubs e-platform along with its various modules and apps will fully support the operation of the 7 Trace & Trust Hubs.  The web-based platform will employ blockchain technology, which will ensure increased transparency and provision of trusted information.

On the platform, users will be able to share information across the whole food supply chain. On the basis of such information, nutritional profiles of Mediterranean food products will then be developed and further enhance the documentation of products’ traceability and authenticity. Through the Consumer App module, consumers from around the world will be able to access detailed and accurate product information from ground to mouth, by using TraceID or QR code.

The e-platform will also act as a common interface for the involved in the Mediterranean food-industry stakeholders. Implementation, monitoring and provision of Authentication and Quality Assurance Protocols and certifications concerning the entire product lifecycle will also be supported improving market and consumers’ confidence.