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Project Overview

Trace & Trust Hubs for MED food

MED Food TTHubs is a PRIMA project that seeks to support the implementation of full-path tracing practices through the whole distribution channel from seed to shelf in order to achieve safer and more sustainable Mediterranean food products for people all around the world.

Aiming to implement full transparency concerning the traceability and authenticity in the food supply sector, MED Food TTHubs taps into cutting edge technologies and “Internet of Things” (IoT) solutions and builds on standardised approaches to food production processes and location identification, transparent monitoring procedures and innovative business partnerships.

Therefore, MED Food TTHubs establishes and operates seven pilot Trace & Trust Hubs forming a transnational network playing the role of a one-stop-shop for traceability and authenticity for “added value” Mediterranean food products.

Staff members
Duration (months)

MED Food TTHubs is a PRIMA project that seeks to support the implementation of full-path tracing practices through the whole distribution channel from seed to shelf in order to achieve safer and more sustainable Mediterranean food products for people all around the world.


Co-ordination and management
Project, Technical, Scientific, Risk and Quality Coordination, knowledge management and IPR
leader: CERTH


Critical & requirements analysis of traceability & authenticity control system
To map in details the whole current status in the involved countries concerning the level of traceability and authenticity controls in the food sector
leader: ENG


Development of integrated framework for traceability and authenticity control of Mediterranean food products
Common Authentication & Quality Assurance Protocol based on genetic/ genomic approaches | Voluntary Scheme of Traceability for MED foods based on documented authentication of products
leader: CERTH


Design & Development of an e-Platform for traceability and authenticity control
Design & develop a user-friendly web-based platform based on a blockchain technology to support traceability process, authentication & quality assurance & nutritional profile of Mediterranean food products
leader: GP


Stakeholders/ end-users’ preparation & adaptation for traceability and authenticity control system
Preparation of stakeholders and end-users to be adapted for using traceability and authenticity control procedures through the Med Food TTHUBs e-platform
leader: TCA


Pilot operation of the traceability and authenticity control Med Food TTHUBs
The applicability of the developed Med Food TTHubs e-Platform and respective components’ efficiency by implementing them in real-world scenario will be tested
leader: ESIM


Business model development & Exploitation
Establishment of a set of real-world business models related to traceability and authenticity control using the experience of the pilot operation of the Hubs
leader: JUST


Dissemination, multi-actor networking and training and raising awareness
Disseminate the Med Food TTHubs project achievements and findings to all key actors in the field, and integrate their feedback to the specification, design, development and evaluation work
leader: AASTMT
Med Food TTHubs

Seven national Med Food TTHubs are deployed.



MED Food TTHubs e-platform along with its various modules and apps will fully support the operation of the 7 Trace & Trust Hubs.  The web-based platform will employ blockchain technology, which will ensure increased transparency and provision of trusted information.

On the platform, users will be able to share information across the whole food supply chain. On the basis of such information, nutritional profiles of Mediterranean food products will then be developed and further enhance the documentation of products’ traceability and authenticity. Through the Consumer App module, consumers from around the world will be able to access detailed and accurate product information from ground to mouth, by using TraceID or QR code.

The e-platform will also act as a common interface for the involved in the Mediterranean food-industry stakeholders. Implementation, monitoring and provision of Authentication and Quality Assurance Protocols and certifications concerning the entire product lifecycle will also be supported improving market and consumers’ confidence.

Pilot Sites

Seven product cases with diverse characteristics and nutritional profiles have been selected to pilot test MED Food TTHubs approach in seven Mediterranean countries.

These pilot case scenarios represent the real test field for designing and implementing the business processes for providing added-value services concerning the traceability and authenticity control through one-stop-shop units. Make sure you follow all the updates and subscribe to our biannual newsletter.


Here you can find interesting information, including our public reports and dissemination package as well as links to relevant projects. Just click on one of the available options!

News & Events

Here you can learn about what is new around the MED Food TTHubs project! Stay tuned to be the first to know about our upcoming news and events!


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This project is part of the PRIMA programme supported by the European Union’s Horizon 2020 Research and Innovation programme, under Grant Agreement No 1931

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